On Creativity and Design :: Echo Enduring Blog

http://blog.echoenduring.com/2010/07/18/on-creativity-and-design/

As designers, creativity is generally understood to be a big part of our industry. Often, people in this field are actually referred to as "creatives" and I've heard and been a part of discussions that label the design process as "doing the creative". Obviously, there's an important relationship, but the question that I want to consider in this article is: just how much of a role does creativity actually have in design?